Red color associations: Power, passion, aggression, love, strength What are some of the most common color associations? This is why a color can mean one thing to one person, and something completely different to the next! That said, just like most of us can agree that yellows and greens are the duds of the Starburst packet, there are also a few color associations most of us could probably agree on. Most color psychologist researchers agree that our reaction to different colors comes down to the deeply ingrained associations we have with them - due to cultural conditioning. For example, one study showed that warm color placebo pills were found to be more effective than cool-colored placebo pills (spoiler alert: they were all the exact same pills - because, placebo!) Other research has found that the color red can make people react with greater speed and force - which is essentially a more grown-up way of saying “red ones go faster!” Plus, there’s anecdotal evidence to suggest that installing blue streetlights can lead to reduced crime in those areas. However, there’s plenty of anecdotal evidence to suggest that seeing different colors can affect our moods and influence how we think and act. While color psychology has been around in the art, marketing and science worlds for centuries, there’s still not a lot of concrete evidence around what seeing color actually does within our brains. In this article, we go beyond the aesthetics and delve into the psychology behind some of your favorite colors - and how you can use them yourself. By taking into account the way different colors make us feel, you can curate your Instagram feed in a way that creates your desired effect. The good news is, you can too use the psychology of color to your advantage, too when planning your Instagram feed. Even just think about traffic lights - we associate green with ‘go’ and ‘red’ with stop, which is why these are often used in buttons in web design, too. In fact, color is a strategy many savvy marketers employ when they want their audience to think about their brand in a certain way, or take a specific action. It’s no surprise then, that color can have quite an emotional effect on us! It’s the purple in the Cadbury chocolate wrapper you reach for every afternoon when you need a sugar hit (no? Just us?) Color is such an important part of our daily lives, that it’s kinda hard to imagine a world without it.
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What are some of the most common color associations?.For more design inspiration, you can also check out our Facebook logos. Use it across your social media platforms other than Instagram to achieve a wider reach and create a cohesive identity throughout.
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When you’re done, download the file in any format you need. Refine its colors, font styles, shapes, and sizes. Make sure to pick the one that fits your branding. To begin, browse our collection of Instagram logo designs. As long as you have a good eye for design and a solid understanding of your visual identity, then we’re all set to start!
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